Every week the team at Feast changes out products being sampled throughout the store. It’s harder than you might think to continually develop sample plans that keep both customers and staff engaged. As the buyer, my purchasing informs the bulk of our sampling, so there’s significant pressure to perform week to week*.
This week proved particularly challenging and left me grasping at straws to fill the final sample spot on our center table. Eventually I decided to highlight Crane Crest Real French Dressing, an old favorite that occasionally gets neglected.
Gordon Crane, a Massachusetts World War II veteran who learned to make the dressing in Paris, created Crane Crest in the 1940s. The dressing has become a cult favorite under the direction of Sam Perry who purchased the name, recipe and production rights in 1992. Crane Crest has enjoyed incredible success, essentially by word of mouth alone. You will not find a website for the product, nor will you ever see the company advertising. Additionally, for many years locals could pick up the dressing in Chestnut Hill, Massachusetts, on the honor system from Perry’s doorstep!
George and Laura Bush, Al and Tipper Gore, Barbara Bush, Garry Trudeau, and Brooke Shields are all loyal fans of the product. Frankly, I’m not sure an endorsement from any of the aforementioned folks would make me go out and buy salad dressing, but an interesting tidbit nonetheless.
I love the vinaigrette for its versatility and over the years have experimented using it in many different ways. In the most classic application, Crane Crest is spooned over greens, but it can also used as a marinade for fish, poultry or vegetables. I recommend injecting it into a turkey prior to deep-frying. I’m also a big fan of dunking Feast sandwiches directly into a giant pool of Crane Crest in between bites (oink-oink). Drizzle on slices of fresh tomato for an easy side dish. Toss into your next panzanella to add zest. So many possibilities, so little time.
If you’re not yet familiar with Crane Crest, I recommend stopping by Feast to check it out. Take it from Tipper & Al – Crane Crest rocks.
*Kind of like a professional athlete, but with more eating and less sweating. Although sometimes I eat so fast I sweat, so perhaps there are more similarities than initially understood.